Our mission

We exist to help independent vets win more customers and stay compliant. Claim you clinic to begin - completely free.

5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
5,546+ Leads Delivered to Vets in 2026
2,413+ Clinics with Prices Published
33,599+ Pet Owner Sessions
1,234,749+ Reviews Analysed
Veterinary team holding an award

Win more clients. Stay fully compliant.

Join hundreds of independent practices already growing with us

Starter

Get compliant fast — at no cost

Free

What's included

  • Compliance Audit
  • Pricing Management
  • Policy Creation Wizard
  • CMA Compliant Website Refresh
  • Branded Compliance Widgets
  • Claim and Manage Profile
  • Pet Record Exchange
  • PMS Integration
Most Popular

Pro

Stand out, build trust, and convert more pet owners actively choosing their next vet

£69/mo

(£39/mo for additional clinics)

Everything in Starter AND

  • Full Compliance Audit Trail
  • PDF Policy Generator
  • Unbranded Compliance Widgets
  • Verified Badge on Profile
  • Your Logo on Profile
  • Digital Award Assets
  • Platform Performance Reporting
  • "Switch to Clinic" Button on Profile
  • Website Editor*

* If you take up our free website offer

Best Value

Ultimate

Full intelligence and automation for practices serious about growth

£149/mo

(£69/mo for additional clinics)

Everything in Starter & Pro AND

  • Pricing Intelligence Reports
  • AI Telephony Management
  • Comparative Performance Reports
  • 1 Hour Website or Marketing Development

Add To Any Plan

Foiled, Framed Award Certificate

Foiled, Framed Award Certificate

Heavyweight paper for in-clinic display

£129 one-off

Branded CMA Compliance Folder

Branded CMA Compliance Folder

For in-clinic presentation and inspection

£189 one-off

What You Get — Free

Every tool you need to get compliant is included at no cost. Claim your clinic to unlock the full wizard.

Compliance Audit

Get a clear, jargon-free assessment of where your practice stands against CMA requirements. The audit highlights exactly what needs attention and what you're already doing well, so you can prioritise fixes without hiring an external consultant or wading through regulatory guidance yourself.

Compliance Audit — mobile

Pricing Management

Publish and update your treatment prices from one central dashboard that keeps your website, profile, and any embedded widgets in sync automatically. When you change a price, it updates everywhere — no more copying figures between spreadsheets, PDFs, and web pages.

Pricing Management — mobile

Policy Creation Wizard

Generate the written policies the CMA expects — prescriptions, complaints, referrals, and more — by answering straightforward questions about how your practice operates. Each policy is tailored to your clinic rather than a generic template, and you can update them as your processes evolve.

Policy Creation Wizard — mobile

CMA Compliant Website Refresh

We handle the technical work of updating your existing website to meet CMA pricing transparency and information requirements. No need to brief a web agency or learn new tools — we make the changes directly, so you stay compliant without disrupting your team's day.

CMA Compliant Website Refresh — mobile

Branded Compliance Widgets

Add live compliance badges and pricing tables to your own website with a simple embed code. They update automatically when you change your data, so your site always reflects your latest prices and compliance status — building trust with clients who are comparing practices.

Branded Compliance Widgets — mobile

Claim and Manage Profile

Take ownership of how your practice appears to pet owners searching for a vet. Update your opening hours, services, contact details, and logos so clients always see accurate, up-to-date information — no more relying on third-party directories that go stale.

Claim and Manage Profile — mobile

Pet Record Exchange

Send and receive clinical records securely between practices without faxes, post, or chasing phone calls. When a client registers with you from another clinic — or you need to refer onwards — the transfer happens digitally with a full audit trail, saving your reception team significant admin time.

Pet Record Exchange — mobile

PMS Integration

Connect directly to the practice management system you already use — Provet, VetIT, EzyVet, Merlin, PetsApp, and more. Pricing and service data flows in automatically, cutting out double-entry and reducing the risk of published prices drifting out of date. Subject to agreement with your PMS provider.

PMS Integration — mobile

Awards

Quarterly scoring gives clinics visible proof they are improving. Winners can access a full media pack to amplify that trust across every channel.

Social Assets

Social Assets

16:9, 9:16 and 4:5 formats for social channels.

Hard Copy Posters

Hard Copy Posters

Print-ready packs for in-clinic and local marketing.

Foiled Certificate

Foiled Certificate

Display your ranking in reception with confidence.

Award Rosette

Award Rosette

Ready-to-use badge for web, print, and social campaigns.

Drive Leads

Recognition catches attention and helps turn profile views into enquiries.

Inspire Trust

Visible achievements reassure owners before they call or book.

Marketing Support

Use every quarter as a repeatable campaign moment for your clinic.

Frequently Asked Questions

Who are VetsCompared?
VetsCompared helps pet owners compare veterinary practices more clearly, including prices, services, ownership, policies and contact options. We also help independent vets present their information professionally, keep key details up to date, and build trust with local pet owners.
What does the CMA report mean for my practice?
The direction of travel is clear: veterinary practices are being pushed towards clearer information for clients, especially around prices, ownership, out-of-hours care, prescriptions and key policies. VetsCompared helps practices organise and publish that information in a clear, client-friendly format.
Does using VetsCompared make my practice compliant?
No platform can guarantee compliance. VetsCompared provides tools, publishing workflows and reminders to help your practice keep key information clear, visible and up to date. Your practice remains responsible for checking its own legal and regulatory position.
Will VetsCompared judge whether our bills are fair?
No. VetsCompared does not make clinical judgements and does not decide whether a vet was right or wrong to charge for a treatment. Bill Check compares invoice items against available price data and typical ranges to help pet owners understand what they have been charged for.
Will this encourage clients to challenge our team?
The aim is the opposite. Clear pricing and plain-English explanations reduce confusion before it becomes frustration. Our consumer tools encourage constructive conversations and make clear that veterinary teams deserve respect.
Is claiming my clinic free?
Yes. Claiming your clinic profile is free. A claimed profile lets your practice check and update key public information. Paid plans add deeper publishing tools, managed website features, compliance support, growth features and ongoing help.
What can I update after claiming my clinic?
You can update key practice information such as services, prices, opening hours, out-of-hours arrangements, ownership details, contact information, payment options, policies, team information, accreditations and profile copy.
How do you verify ownership?
We may verify ownership or authority using practice email, domain ownership, public records, Companies House information, RCVS information where relevant, and manual checks where needed.
What if I run multiple branches?
You can manage branch-level information separately while keeping shared brand details, ownership information and policies consistent across locations.
Can VetsCompared publish our prices for us?
Yes. Your practice supplies and approves the prices. VetsCompared can help structure them, publish them clearly, and keep them synced across your profile, managed website and any supported embedded widgets.
Can we explain why our prices differ from another clinic's?
Yes. Your practice can add context around facilities, clinical approach, out-of-hours arrangements, qualifications, included services, follow-up care and other factors that help clients understand the value behind the price.
How does the managed website offer work?
We rebuild or refresh your practice website using our managed website system. The site keeps your practice branding, services and local content, while key information such as prices, policies and profile data can be updated from one central dashboard.
Will this replace our current hosting costs?
In most cases, yes. The managed website includes hosting as part of the monthly service, so your practice can usually remove separate website hosting, maintenance and plugin costs. Domain renewal, email hosting and third-party tools may still be separate depending on your current setup.
What happens to our SEO if we move website?
We preserve all existing URLs, page content, metadata and internal link structure during the migration. Nothing is lost. On top of that, the managed website adds dynamic, regularly-updated content such as live pricing, policies, team information and local service pages — search engines tend to favour fresh, relevant content over static pages that rarely change.
Can you keep our existing links and Google rankings?
Yes. We map all existing URLs and backlinks before launch and carry them across to the new site. If any page address has to change, we put permanent redirects in place so visitors and search engines reach the right page. The migration preserves your existing authority while adding new, dynamic content that strengthens your local search presence.
Can pricing and policies update dynamically across the website?
Yes. Service prices and key policies can be stored centrally and displayed across relevant pages, such as consultations, vaccinations, neutering, dental care, prescriptions and out-of-hours information. If something changes in the dashboard, the website can reflect that update wherever that information appears.
Do we still control the content?
Yes. Your practice remains responsible for approving practice-specific content, prices and policies. VetsCompared provides the system, structure and support to publish that information clearly.
Do we keep control of our domain and email?
Yes. Your practice keeps full ownership of its domain and email setup. We need DNS access or Cloudflare setup to connect the domain to the managed website, but the migration does not touch your email addresses or mailboxes.
What do you need from us to set up a managed website?
We usually need domain or DNS access, current website access if available, logo and brand assets, your service list, prices, policies, opening hours, team details, photos and any pages that must be kept.
What happens if we leave?
Your practice keeps its domain and core business information. If your site uses VetsCompared-powered widgets, dynamic pricing, policy syncing or other managed integrations, those parts may stop working after exit unless replaced.

Find out where you stand

Our free audit checks your website against the key requirements. From there the wizard walks you through everything that needs fixing.